Club 25: Reaching young blood donors

Overview

The “Club 25” concept (also known as “Pledge 25 Club” or “Pledge 25”), first launched in Zimbabwe in 1989, has proven to be a remarkably effective and relatively inexpensive way of targeting youth donors. In the original programme, students pledged to donate blood 25 times by the time they reached the age of 25; the commitment now varies depending on the country. For example, Club 25 members in Malawi (aged 16—25) pledge to donate blood
at least 25 times in their lifetime; in South Africa, the pledge is to donate 20 times by the age of 25.